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India's Top 100 Digital Stars 2022

Digital content creators are taking the world by storm, and India is no exception. With the whirlwind of social media platforms and new content formats—long and short—content creators are constantly innovating how they engage with their hard-earned audience to stay relevant. From the outside, it may look like child’s play and glamour, but our first ever 2022 list of India’s Top 100 Digital Stars is proof that the content creation industry and creators mean serious business. They have grown ground up, built a personal brand and a loyal following, to attract companies big and small to their nook on the internet. Many have also made the journey to OTT, TV and films. This Forbes India-INCA ranking-based list looks at nine categories from beauty and fashion, to comedy and finance. Driven by quantitative and qualitative measures, the 100 are ranked based on creator statistics such as Reach, Engagement, and Genuity—all of which form the final INscore. To read the Methodology in detail, click