Aisha Mahdi's Instagram feed is curated to show off the Kolkata girl's aesthetic—fashion before brands
She started her fashion blog, 'The College Couture', in 2015, when the concept of fashion blogging was alien
Be it walking the Cannes red carpet in the bellowing fuschia Yousef Akbar gown or greeting onlookers in pink Valentino, Masoom Minawala treats her content as her product