International Management Institute
International Management Institute
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Machiavellian or Messiah? Which nattier brand narrative should marketers adopt?
As brands invent, re-invent, and create new avatars, it is imperative to form lasting consumer-brand relationships. Here are a few approaches marketers should look into to forge that bond
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Seeds of Debt: How loan waivers affect the farmers and the economy
Due to recurrent crop losses and increasing costs, farmers take on debt they cannot pay off. The inability to pay debt causes distress and leads to farmers taking on further debt, perpetuating distress and further indebtedness
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