Real estate was expected to lose favour in the Covid-19 world, instead established brands and large players with better recall, online presence, and often those that are listed on the bourses are finding more takers than smaller players
Hiranandani Gardens, in Powai, Mumbai. Niranjan Hiranandani, managing director of the Hiranandani Group, says buyers have more faith in larger players doing quality work. Photo by Neha Mithbawkar for Forbes India
In the months leading up to the pandemic, buyers had gone short on residential real estate. Deals were going abegging and prices hadn’t risen for years. Most large developers had to deal with an inventory pile-up.
(This story appears in the 02 July, 2021 issue of Forbes India. To visit our Archives, click here.)