Patriarch of family that controls Parle Products, best known for its popular biscuit, Parle G. The privately held biscuit, confectionery and snacks maker gets 80% of its estimated $1.3 billion revenues from biscuits. The Chauhans' recent decision to shut down Parle's 87-yearold factory in Vile Parle, a Mumbai suburb for which the company was named, created a furor on social media. Parle made an announcement on Facebook that the move would not impact availability of its products, as it has numerous factories across the country.