INSEAD
INSEAD
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How Social Media Can Boost Profits
Social Media can work wonders in internal corporate communications and boost the bottom line, as long as the message comes from the heart
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How to succeed when the market shrinks: Find your niche
When the odds of expanding in its home market proved slim, the Berlin Börse (Berlin Stock Exchange) used new EU laws and ventured out into the world. Today, it’s a mecca for small European investors and companies looking for an easier European listing. But can growth continue as trading volumes across the continent contract?
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From Brussels to Bombay: The euro crisis could spread
How real is the global impact of Europe’s debt crisis?
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Top Five Sales Negotiation Mistakes
Stop talking, start listening. Can tweaking your approach help clinch the deal?
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The Entrepreneur's Motivation: Not What You Think
Show me the money? Entrepreneurs don't always look at financial rewards as the best thing in being their own bosses
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Leadership Today: An Inward Journey
Executive training may not make a leader out of a follower, but it certainly can make a promising leader better... provided he's willing to put in the effort and take a good long look into his soul
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Are Rankings worthwhile?
The ranking of companies and business leaders has become something of a cottage industry in recent years. But what do they tell us about anything? Quite a bit, it turns out. You just have to learn to read between the numbers
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Why Innovators Don't Always Win
Experience shows that good ideas and early success aren’t enough. What does it take to stay on top?
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Entrepreneurship: Don't Make It; Buy It!
There’s more than one way to become an entrepreneur: instead of starting your own company, you can go out and buy one
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When Spending Hurts
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it