INSEAD
INSEAD
-
Social Media: What Next?
Companies and brands are responding to social media in a big way creating targeted marketing campaigns on social networks and increasing interactions and engagement with audiences
-
Networking: Is It Showing Off Or Vital to An Entrepreneur’s Success?
Can sharing an idea help take it from the drawing board to the marketplace? Talk may cost nothing but new research indicates it gives an entrepreneur a better chance of success
-
Can You Survive Today's Business World?
Innovation may be the buzz word, but it’s no panacea. Professor Morten Hansen and Jim Collins’ new book “Great by Choice” shows what else you need to stay alive and ahead of the rest.
-
Want A Successful Merger? Be Similar Yet Different Enough
Companies frequently cite synergies as a motivation for mergers. However, research shows many related mergers do produce increased cash flows and new products
-
How To Make Better Decisions
Does the urge to curb reckless spending or a higher level of self-control have any relationship to a full bladder? According to new research by INSEAD Visiting Professor of Marketing Mirjam Tuk it does, and what’s more this state of mind can be induced by external cues as well
-
Sub-prime Mortgages And Segregation: What Did We Gain?
Sub-prime mortgages were supposed to put an end to segregated neighbourhoods by allowing affordable housing to more people. But a new study shows that better access to mortgages leads to more - not less - racial segregation
-
Fanning The Financial Crisis: Has Regulation Gone Wrong?
Far from being the classic “risk management tool”, government bonds today are beginning to look like toxic assets. And bailing out the governments issuing these bonds is tantamount to bailing out the banks… yet again. So hypothesises INSEAD Finance Professor Theo Vermaelen…
-
Is Food Marketing Making Us Fat?
Are we to blame for the obesity epidemic? Or the people who sell the food to us? New research shows that packaging and position, not just advertising, are at least part of the problem
-
Meetings: Do you really need to show up?
Virtual tools such as email and instant messaging and Skype can be just as effective as face-to-face meetings. It all depends on orientation and mindsets
-
Private Equity Comes of Age in China, India And Brazil
Big potential exists in these large emerging markets, but for how long?