Ajoy Chawla, CEO of Titan's jewellery division, on a rise in demand for high jewellery and delicate pieces in the pandemic, and seeking a patent for the 'Zoya Baoli Setting'
Despite the lockdown, Zoya, the luxury jewellery brand from Titan Jewellery, from the house of Tata, saw a growth of 15 percent year on year in 2020-2021. In the first quarter of 2021-2022 the brand grew by 354 percent as compared to the same time last year during the lockdown.