IMD business school
IMD business school
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Seven trends that will affect the future of marketing
Some of the main trends we will see happening in the marketing over the next few years
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Why Tata's fallen Mistry recalls the legacy of Coke's Douglas Ivester
6 important lessons for ensuring success at the top
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How to tell if your colleagues or clients are deceiving you - digitally?
6 indications that lies are harming your business
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How Coke, Apple and others use marketing doctrine
Seven ways big global companies are simultaneously providing guidance and flexibility to their marketing force
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Why leaders should be playing games: 5 ways to harness gamification to change your employees' behavior
Gamification works by creating reinforcers for behavior
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Why global economic and financial volatility is here to stay
The world won't fall into recession this year, but anxiety is running high
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Setting up supply chain strategies for innovative products
Companies can develop successful supply chains for most innovative products by following a dual strategy that exploit both the cost advantage of efficient resources and the agility of reactive resources
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What will be the repercussions of falling oil prices across the globe?
The puncturing of oil-driven bubble may have significant financial repercussions, bringing memories of 2008. Buckle up for an interesting year!
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Taking the Leap: Transforming your company into a sustainable enterprise (part 2)
Tracking the concept of "sustainability" for organizations: Addressing the broader, societal aspects of sustainability beyond environmental domain