IMD
IMD
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Will China Inevitably Develop Powerful Global Brands?
Prof. Howard Yu explores trends in China's evolution to figure out whether China has the wherewithal to develop global brands like those Japan & Korea have, or will it be relegated to just being the "manufacturing hub", a la Taiwan
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Price: The Nuclear Weapon of Marketing
Slashing prices isn't the same as having a marketing strategy: When you cut your price, there’s often no way back
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The Market For Entrepreneurs
The efficacy of extant measures to encourage entrepreneurship remains at best moot and at worst worryingly divisive
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Tum Tata Ho Ya Birla?
Are You a Tata or a Birla? A Study on India’s Best Brands for the World
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The Profitability Predicament
Why foreign internet companies failed to thrive in the Middle Kingdom
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The Value Of Good Governance
A board’s indisposition to comply with good corporate governance is usually the result of selfish behavior
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While China Rules the Global Roost
China once oppressed by the imperialist powers is now one of the strongest economies in the world. In this article Prof. Lehmann has highlighted the tremendous growth achieved by China and the hardships that the nation had to under go to achieve the current status. China which had to struggle to become a part of the WTO is now bailing out countries like the US and is in the position to laying down its conditions
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Lessons Learned from an Executive’s Onboarding Process
While proper communication can help temper negative reactions during a leadership transition, we all know that it often falls between the cracks
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