Weekly Shorts: Three most interesting things in influencer marketing this week
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
With so many influencers and creators now launching their own product lines that are receiving tremendous love from their followers, going forward there is a perspective for brands to start thinking of product line collaborations too and not just a pure promotion route with influencers. (Representative image via Unsplash)
The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
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The Short This Week
With all the chatter around celebrity influencers and the backlash around high prices, low engagement rates and lack of authentic posts, celebrity collaborations haven’t reduced. However, we see the same celebrities are increasingly talking about many brands at the same time, which results in a lower share-of-voice of the brands.
Many big brands continue collaborating with celebrities and as it works well for product launches and awareness. However, brands, especially SMBs need to start thinking of building a micro influencers community in parallel with the celebrity association or only with a large number of micro influencers. It helps build more authentic, creative, cost-effective collaborations.
