In her 30-year stint, Leena Nair managed to make Unilever a gender-balanced company across its management globally. Now, as CEO, she's poised to bring her inclusive worldview to luxury brand Chanel
A slender figure in her knee-length dresses, with a thick sweep of black hair and ready smile, Leena Nair embodies an easy elegance. Not unlike Chanel’s signature stuff–tweed suits, quilted handbags, and its Number 5 perfume. The 112-year-old French luxury house founded by Coco Chanel named Nair as its chief executive starting January.
A luxury industry outsider, Nair, 53, came to Chanel after leading human resources (HR) at Unilever. In her role, she was responsible for about 150,000 people across more than 100 countries and led the Diversity and Inclusion agenda for its workforce. Her impact was palpable: When Nair joined Hindustan Unilever in Jamshedpur as a management trainee in the early 90s, only two percent of its employees were women. Before she left, Unilever announced it was gender-balanced across its management globally.
But selling mass-market goods is different from marketing luxury. Will Chanel’s bet pay?
Nair isn’t the first to jump from consumer goods into the luxury market. Antonio Belloni, a Procter & Gamble (P&G) veteran, was poached by LVMH in 2001 and continues to be group managing director. Fabrizio Freda, another P&G executive, was picked to run Estée Lauder in 2009.
Besides, she has experience of being a pioneer. At Unilever, where she worked for 30 years, she was the first Asian, first female and youngest ever human resources chief. She was the first woman to work on the factory floor at the Anglo-Dutch consumer goods company and the first to work a night shift.
(This story appears in the 16 December, 2022 issue of Forbes India. To visit our Archives, click here.)