Storyboard18
-
73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report
As per 'The Cricket Playbook for Growth Marketers' report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India's cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages
-
Orry plans his downfall after tasting success. Storyboard18 finds out why and how
While fans and followers are waiting to get their hands on an Orry 'I am a liver' T-shirt or an Orry special phone case, Orhan Awatramani says he knows what goes up must come down. In this interview with Storyboard18, he talks about how he plans to deal with it, and also about the strategies and successes so far
-
Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?
Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies' own vantage and advantage
-
DNPA Conclave & Awards 2024 to discuss the media industry's digital transformation
The DNPA Conclave & Awards will take place on February 6, in New Delhi, featuring Keynote Address by Shri Anurag Thakur and and Shri Rajeev Chandrasekhar. This edition of the conclave is being organised by DNPA in association with Storyboard18
-
DNPA Conclave and Awards 2024 Jury Meet: Recognising digital excellence in India
The DNPA Conclave and Awards 2024 Grand Jury was chaired by former Union Minister and senior Parliamentarian of India, Suresh Prabhu
-
DNPA Awards 2024: Meet the high-powered grand jury
The Grand Jury will deliberate and decide the winners of the 2024 DNPA Awards, recognising cutting-edge digital initiatives that have had a profound contribution in India's progress
-
Grand jury ready to mark new chapter for the DNPA Conclave and Awards 2024
The prestigious DNPA Conclave & Awards 2024, exploring the profound impacts of digital transformation, set to kick-off on 6th February 2024 in New Delhi
-
SRK, Mani Ratnam among prominent names to be at 'CNN-News18 Indian of the Year' awards
Many other celebrated personalities to join Indian News TV's biggest award ceremony on 10 January
-
Bricks vs Clicks: Why physical retail isn't going away anytime soon
In emerging markets, the growth of online sales has not led to a decline in the number of physical stores. Indian retail chains, after two years of the pandemic, made a spectacular comeback in 2022. One of India's largest retailers, D-Mart, added 50 new stores and planned to add another 135 in FY 2023-24
-
From Cloud leaps to AI advances: Here's what will shape India in 2024
As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa
-
Skincare is not just about looking good, it's about feeling confident in one's own skin: VLCC's Puneet Gulati
The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC
-
Storyboard18 | After Nykaa's IPO blockbuster, Indian beauty industry looks at a big boom in 2022
Nykaa's public market debut is only the beginning of the beauty and skincare sector boom in India. With a focus on clean beauty, personalisation, and robust expansion plans, homegrown brands have big plans
-
Storyboard18 | Breaking down the popularity of yesteryears' sports stars in the 2021 ad market
KFC India's recent campaign features 'Queen of Speed' PT Usha. Earlier this year, we saw Cred ads featuring Rahul Dravid, Venkatesh Prasad, Javagal Srinath, and Kapil Dev. Edtech platform Whitehat Jr also roped in Dev. What’s with marketers hitching their brandwagons to veterans?
-
Storyboard18 | Managers, here's how to get through The Great Resignation of 2021
Titan Company's Vandana Bhalla reflects on how The Great Resignation has affected her as a manager and shares tips on how to get through it
-
Storyboard 18 | Celebrity couples often fail to lift brands, but can newlyweds Katrina Kaif and Vicky Kaushal carve a new path?
There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script
-
Storyboard18 | Humanise your brand, appeal to the five senses: Sumit Virmani, CMO, Infosys
Think of Apple—the boss of tactile branding. Netflix’s 'Tudum'. Mastercard’s ‘priceless’ experiences, macarons, and scents. Multisensory branding is an arsenal that can serve marketers well in today’s diverse, multichannel environment, writes Sumit Virmani, CMO, Infosys
-
Storyboard18 | The next big thing in advertising: Are EV charging stations the new billboards?
EV charging stations can potentially be an impactful outdoor advertising platform, giving brands access to an upwardly mobile, tech savvy and affluent urban consumer base
-
Storyboard18 | Brands are now creating original music to make consumers dance to their tunes
Brands across sectors like auto, FMCG, and gaming are tying up with music labels, making music an integral part of their marketing playbooks
-
Storyboard18 | Why are ad agencies losing talent to startups, streaming platforms?
The pandemic accelerated ad-land's talent drain as employees sought better pay packages, work-life balance, and growth opportunities
-
Storyboard18 | Why esports and online gaming saw ad dollars influx in 2021
Brands targeting millennials and Gen Z users have added online gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands
-
Storyboard18 | Marketers believe they write good briefs. Ad agency execs disagree
Decoding modern-day advertising briefs–what works and what doesn't
-
Storyboard18 | Why the pandemic failed to deter sales of luxury brands in India
Renewed focus on digital messaging and video-assisted sales kept the luxe market in India buoyant through 2020 and pushed sales numbers to a record high in 2021
-
Storyboard18 | Time is ripe to take advantage of the growing cult of Made-In-India CEOs
The cult of Indian executives running global companies grows, and not just linearly. Here's an attempt to analyse the larger implications of the growing phenomenon of the Made-In-India CEO
-
Storyboard18 | I can tell a story, and the moral of that story can be your product or service: Shraddha Jain
In an exclusive chat with Storyboard18, Bengaluru-based creator and internet sensation Shraddha Jain (aiyyoshraddha) talks about influencer marketing, what brands want, storytelling, trending videos that travel from Pune to Paris, and more
-
Storyboard18 | How to fix the brand crisis of consumer internet companies
Edtech, fintech and foodtech, especially, brands are increasingly facing backlash that can erode brand value and adversely affect consumer perception. So what’s the crisis plan?
-
Storyboard18 | Parody ads: Are they funny enough?
They aren't exactly the bloody Cola Wars of yore. But brands are getting cheekier in commercials, spoofing ads of other brands. The question is: Who is laughing?
-
Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India