The task force is really the first step towards formalisation of the AVGC industry, says Bhavin Pandya, Games24x7
Games24x7 is a prominent skill gaming company which runs platforms like My11Circle and RummyCircle. Recently, the company announced a three-year title sponsorship deal with IPL team Lucknow Super Giants for its brand My11Circle. It followed the recent news of the flagship platform – RummyCircle—roping in actor Hrithik Roshan as its new brand ambassador. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms. The campaign highlights real-life scenarios where Roshan demonstrates mental dexterity to find a way out of unforeseen situations.