Simeran Bhasin, VP - brands and new ventures, explains why Licious is a 'lifestyle brand' and how hyper regionalisation will play a huge role in the company's growth going forward
Simeran Bhasin, VP - brands and new ventures, Licious
In March 2020, fresh meat and seafood delivery brand Licious almost became a victim of fake news. A WhatsApp message that linked the spread of the coronavirus to eating chicken, made its founders Abhay Hanjura and Vivek Gupta nervous.