Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
Since the future is uncertain, the tendency to hoard for a tomorrow that is not known will give way to relishing here and now; Image: Shutterstock
Is 2022 the lull before the storm or after the storm? Nobody knows for sure. But depending on how consumers see the world ahead of them will decide how business folks react to them. Trends to be aware of and act upon are:
1) Believers and cynics