Predictions are a risky business. But we're bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it' (or not). In 2022, definitely, maybe
To successfully compete in the world of ecommerce, 2022 we will see more brands gearing up their content to be visual search ready; Image: Shutterstock
If 2020 was the year of adapting to the new normal to survive, 2021 was the year of resilience—when humanity pulled itself together to overcome challenges and hardship to bounce back. Over the last 20 months, we saw the emergence of trends that were more expedient. Decades worth of technological innovations took place in a few short months to keep pace with evolving consumer needs. Some trends were accelerating, rapidly after the initial Covid-19 outbreak and they continued to grow even after the lockdown (such as adoption of ecommerce, education technology and video streaming), while others (such as online fitness coaching) were more transient. Notwithstanding Omicron, I would like to believe 2022 will be a more hopeful year. My predictions of the trends are based on my understanding of the environment as it is today.
3. Brands will invest more in influencer commerce