In an exclusive interview with Storyboard18, Samir Modi, founder & managing director, Colorbar Cosmetics, shares the company's plans to go global and public, be more inclusive, and go D2C
From selling lipsticks at Rs 75 and nail paints at Rs 35 from a store in Chandigarh, to operating out of 1,300 shop-in-shops and 100 brand stores, Colorbar has come a long way to establish itself as one of the prominent Indian cosmetic brands in the beauty and personal care segment. According to a Euromonitor report, Colorbar ranks fourth in market share (3.6 percent) after companies like Unilever, L'Oréal Groupe and Estée Lauder Cos Inc, which own a host of beauty and personal care brands. Unilever Group, for instance, owns Lakme, and L'Oréal Groupe owns Maybelline and Garnier, among others.