In an exclusive interview with Storyboard18, Raja Rajamannar talks about sponsoring cricket and how to break the advertising clutter
Mastercard on Monday signed an agreement with The Board of Control for Cricket in India (BCCI), replacing Paytm to become the title sponsor of all international cricket matches (both women and men) held on home ground. It is believed that the rights have been reassigned at the same price of Rs 3.8 crore per match. Alongside international matches, Mastercard will also sponsor domestic cricket tournaments including the Irani Trophy, Duleep Trophy, and Ranji Trophy, organised by the BCCI and also all junior cricket (under-19 and under-23) matches held in India.