Apple is betting that by adding new features and making slight design improvements, customers will keep shelling out more money, a strategy that has worked for years
Apple CEO Tim Cook with the iPhone 13 Pro Max and Apple Watch Series 7 during a special event at Apple Park in Cupertino, California; Image: Handout / Apple Inc. / AFP
It is a story that now happens just about every September: Apple introduced new gadgets that have slightly bigger screens, faster speeds and better cameras — but no new major advances.
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