Storyboard18
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From Flipkart to Google, brands are making billboards great again
Companies want their outdoor ads to make a splash on social media
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MAdtech Point: Why digital advertising supply chain needs to focus on measurement
While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that's related to the transmission of consent and consumer choice signals, writes our columnist
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Visionary marketers believe in magic, not just logic: Josy Paul, BBDO
They are also DJs to the marketing mix, says Paul, chairman and CCO, BBDO India
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Visionaries build brands for life: Aditi Mishra, Lodestar UM
Leading media investments company Lodestar UM's Aditi Mishra on what it takes to be a Visionary marketer
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Consistency is a visionary marketer's paramount quality: Yatin Balyan, Omnicom Media Group
What's key is the consistency of delivering on objectives of brands and business, not just for a short time
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The best marketers aren't obsessed with marketing: Arun Iyer, Spring
What are the qualities and values a marketer should have and showcase to be a Visionary?
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India's oldest think tank USI to hold first Indian Military Heritage Festival
Military Heritage Festival, in association with Network18's television and digital platforms, will be held at the Manekshaw Centre in New Delhi on 21-22 October 2023
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Evolution of marketing in Web3: Leveraging decentralization for success
Web3 marketers and growth professionals must craft innovative playbooks and techniques to engage users within the Web3 ecosystem
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MAdtech Point: Decoding the role of account aggregators
Advertising agencies in the form of account aggregators can play a responsible role. They need to reinvent themselves and believe that they can play the role of account aggregators and not leave it to the technology service providers to do that job, writes our columnist
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Piyush Pandey and Ogilvy: A look back at Indian advertising's greatest innings
The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising's greatest innings
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MAdtech Point: What will happen when third party cookies get totally deprecated?
Digital advertising is at the crossroads in fixing the ownership for "the device" that collects consumer data
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Storyboard18 | Behind Mankind's plans to take Prega News to rural markets
The pharmaceutical company shares how it's gearing up to make a bigger regional play with a little help from influencers and an unplanned boost for the category
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Storyboard18 | Why BFSI brands are doubling-down on financial literacy campaigns
We take a deep dive into brands' strategy as they turn to influencers and celebrities to drive awareness about financial literacy and capture younger audiences
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Storyboard18 | This Diwali, some brands are choosing emotions over hard-sell
Brands want to own emotions rather than use Diwali just as a selling opportunity. But watch out for the trap of clichés
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Storyboard18 | The rise of the influencer's advocate
As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation
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Storyboard18 | Is the 'House of Zuck' strong enough to survive the Facebook train wreck?
By changing the brand architecture to a House of Brands model, Mark Zuckerberg has effectively compartmentalised Facebook and saved his legacy
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Storyboard18 | From brief to boycott: Is advertising being rewired for an era of intolerance?
Brands want to stick to a 'safe' narrative now and are scrapping progressive pitches out of fear of backlash. Is this the new normal?
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Introducing Storyboard18 —the beginning of a new journey
Network18's flagship platform focussed on brands and the A&M community has a refreshed identity
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Storyboard | How pre-IPO Nykaa captured the online beauty market in India
A deep dive into the marketing strategy of the online beauty and fashion retailer that raked up a storm in the market. Part of its secret sauce is 3,055 social media influencers
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Storyboard | Unpacking the impact of IPL's new teams on the ecosystem
The addition of two new teams is expected to open the Hindi heartland to advertisers and create bigger opportunities
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Storyboard | We don't engage in surrogate advertising: Bira 91's Ankur Jain
In a conversation with Storyboard, the company's founder and CEO talks about what it takes to build a homegrown beer brand in a country where advertising alcoholic beverages is not permitted
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Storyboard | How brands can control narratives and fight cancel culture
Indian brands are facing social media outrage and boycotts more than ever before. Here's how marketing experts believe brands can carefully tread the tight rope
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Storyboard | Society is more conscious and responsible: Hrithik Roshan on new rules of engagement with brands
In an exclusive chat with Storyboard, Hrithik Roshan talks about his decade-old association with Rado, the changing rules of celebrity brand endorsements, and his checklist to pick what he endorses
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Storyboard | Will a name change for Facebook Inc help the brand?
Facebook Inc's secret plan to rebrand was revealed recently. But what will a name change do for the brand?
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Storyboard | Are advertising agencies getting 'vendor-zoned'?
Ad executives weigh in on the changing dynamic of agency-client relationships
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Storyboard | Decoding the IPO after-effect on consumer brands
A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant trust
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Storyboard | Dive into the seductive world of crypto advertising
Decoding how crypto exchanges are using mainstream and social media to fuel the cryptocurrency craze among more seasoned and young investors