A taxing childhood, a punishing adolescence and an exacting adulthood... Shreedha Singh spent most of her life fighting extreme odds. Now, the doughty founder is disrupting the health, beauty and personal care space with her ayurvedic venture TAC
The commerce grad from Punjabi University was foraging for backers. It was early 2021. It was a year when venture capitalists were cutting cheques at the drop of a hat, and all kinds of business ideas—from rank frivolous to amazingly unique to potentially disruptive—were getting generously and lavishly funded. Shreedha Singh’s The Ayurveda Co (TAC) —a beauty, personal care and wellness venture—had all the traits to make it to the third bucket of ‘disruptors’. And the first-time founder too was confident of striking it big with her contrarian play.
And why not? So far in India, most of the ventures in the ayurveda, herbal and natural segment had straddled the extremes—either too cheap and highly suspect in quality or prohibitively expensive and cramped in appeal. The ayurveda beauty and wellness upstart, though, identified a huge market opportunity—high-quality offerings, affordable price points and a mass play—with its differentiated strategy. TAC, Singh reasoned, had the right kinds of ingredients to woo investors.