A business model built around online product and price discovery with the user promise of hard cash in the bank has helped CashKaro step on the gas in the pandemic year—and, in the bargain, build some serious street cred
Swati and Rohan Bhargava, co-founders of CashKaro
It sounds ridiculous. Well, that’s how the TV commercial of a credit card payment platform starts. When you pay your credit card bills on Cred, proclaims the protagonist in the advertisement aired recently that featured former cricketer Rahul Dravid, you earn Cred coins, which can be used to claim cashbacks and rewards. “I know this sounds ridiculous,” he exclaimed.