Cashing in on user loyalty and the huge reach of esports platforms, brands are directing their attention towards the category to reach out to the millennial and gen Z population. Experts suggest that brands have increased their ad spends in the space by at least 30 percent in the past two years
With an ever-growing community on its back, esports platforms are aggressively luring brand partners with the promise of better reach, access, and engagement. Brands too are going big with their spends, which has already doubled in the past two years, say experts. The category, therefore, is a new favourite amongst marketers.