Nestle is exploring new marketing avenues as the pandemic changed platforms' demographics. Read Gandon's views on building future-fit brands, emerging platforms and trends, Maggi—the pandemic hero brand, Japan's KitKat smorgasbord, and more
When Aude Gandon and her husband decided to stay put on different continents, each with one of the couple’s kids, little did they know that what was going to be a few days of separation would become months of staying apart. Separated from family, friends and colleagues, those months were a lesson in what matters in life.