The campaign is targeted at young customers who want to own a performance car but at the same time use it for functional purposes, says the sales and marketing VP, Santosh Iyer, in an exclusive interaction
Mercedes-Benz' choice to execute an Instagram-heavy campaign comes from the fact that their target group is mostly present across social media platforms and 90 percent of their traffic comes from mobile phones
What’s common between cities such as Kolkata, Jaipur, Indore, Surat and Mercedes-Benz India? These cities are emerging as big markets for the luxury automobile company’s performance car range – Mercedes-AMG. With positive changes in the infrastructure development across the country, intracity travel increasing and multiple race tracks coming up, Mercedes-Benz plans to accelerate its performance car range.