What happened when 'Hamara Bajaj' was pitched to Rahul Bajaj? Here's the story told by the very people who worked on the immense Bajaj Auto account for years
A family riding Bajaj Scooter
Image: Reuters/Rupak De Chowdhuri (India)
It was 1988, Bajaj Auto was the first big client that we handled—Prashant Godbole and me—it was a mighty account and India’s No. 1 two-wheeler brand.
Ishan Raina (who headed account management on Bajaj Auto), Prashant and I went to meet the big man, armed with press ads and a TV idea with Jaikrit Rawat-penned lyrics (‘Buland Bharat Ki Buland Tasveer’), and a Louiz Banks rough soundtrack.
Rahul Bajaj