Marketers and agency professionals are increasingly using online avenues and channels to master marketing skills and to upskill. This is slowly changing the value placed on marketing knowledge and degrees obtained in traditional ways
A shifting view of online, formal and informal education is also changing the way some companies hire people, looking not just at degrees and colleges to make hiring decisions.
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Akash Malhotra (name changed), a 19-year-old Mumbai-based commerce student was curious to find out how his Amazon searches appear as ads when he is on YouTube or while scrolling on Instagram. When he looked for it on Google, he discovered digital marketing. Soon, Malhotra found himself watching hours of content on digital marketing.