Introducing 'The Visionaries': The highest honour for the brightest and most innovative marketing minds in India
The Visionaries initiative recognises leading lights who have transformed our approach to media, marketing and advertising
The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day."- Beth Comstock, former chief marketing officer and Vice Chair, GE.
The list of qualities a good marketer must have is long. Those qualities include an analytical mind, observational skills, sales ability and business acumen. She or he must be an ace communicator, a master of creativity and a relationship builder.
While the list goes on, if there is one quality any good marketer worth her salt should possess more than any other, it is curiosity. Curiosity fuels a deep desire to constantly innovate, learn and explore new and meaningful ways to connect with people. It’s these connections that are the lifeblood of enduring brands and it’s never been more important than today to understand the power of connections in staying relevant and thriving in a fast-changing world driven by technology.
The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward. They are curious minds, thinkers, creators and doers fuelling the innovation that grows brands and businesses. They create a vision for our future. And they are ‘The Visionaries’ Storyboard18 aims to honour with its marquee recognition of the brightest and most innovative marketing minds in the country.
Leaders. Innovators. Growth drivers
The Visionaries initiative recognises and celebrates leading lights who have transformed our approach to media, marketing and advertising. So, who are these visionaries? They are women and men scripting some of the most exciting chapters in Indian marketing, media and advertising. They are marketing leaders with responsibility for a category, brand or innovation-led practice within their organisation. They also exhibit a purposeful approach to building sustainable businesses and enduring brands, using the new bottomline, People-Planet-Profits, as their guide.
