In an exclusive interview with Storyboard18, Giles Rhys Jones shares details about the company's brand playbook, its 80/20 marketing innovation formula, the customer list that includes Mahindra, Tata Motors, TVS Motor Company, and more
Technology company what3words has converted the entire globe into 57 trillion 3mx3m squares, allocating a simple three-word address to each one. Giles Rhys Jones, chief marketing officer of what3words, who has been associated with the company since its early days, has taken it from a quirky idea to global brand.