From rebranding to X, removing the legacy blue checkmarks, and now payouts to content creators, a lot has happened at Twitter in the last 10 months
Eight weeks after taking on the role of chief executive at X (formerly known as Twitter), Linda Yaccarino hosted her first Spaces on August 10. Minutes before she was about to give an interview to CNBC, which was also live streamed on Spaces, Yaccarino addressed the audience and spoke about the necessity and importance of free expression for everyone and how X is committed to that and the safety of the platform. “The realness of X is what makes it a habit,” she said.
With the aim of protecting free speech and removing spam bots from the platform, the world’s richest man acquired Twitter for $44 billion in October 2022. Since then, Elon Musk has introduced a barrage of changes in the last 10 months. From launching a Twitter Blue subscription, laying off over 6,000 employees, removing the legacy blue checkmarks for non-subscribers of Twitter Blue, limiting the number of tweets users can read in a day, rebranding to X, and recently opening up its ad revenue sharing program globally, Musk has stirred up the microblogging platform. During her conversation on Spaces, Yaccarino also revealed plans to come up with a video calling option soon.
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