There is a bit of Sakshi Chopra in the fight and might of most new-age consumer brands. Despite being an 'outsider' in the VC universe, she never gives up
Sakshi Chopra, Managing director, Sequoia India's growth investing team
Image: Mexy Xavier
Early 2013, Gurugram. It all started with a missed call. “Some Sakshi Chopra from Sequoia wanted to meet you guys,†the receptionist passed on the message to Neeraj Kakkar. The co-founder of Hector Beverages had stepped out for a market visit to take stock of functional drink brand Tzinga, which was pitted against the Goliath Red Bull. Hector, during the same time, rolled out ethnic beverage brand Paper Boat, and opened up another front against the MNC biggies such as PepsiCo and Coca-Cola. “Soon Sakshi came with VT (Bharadwaj) and we had a great meeting,†recounts Kakkar, who back then aspired to make Tzinga the biggest player in the market. Though the first product from the stables of Hector fizzled out—protein-water drink Frissia—without getting noticed, Kakkar was waging a spirited fight with Tzinga, and was now getting ready to up the ante with Paper Boat. “You need somebody to believe in the underdog story,†he underlines. “Sakshi was the one, and she had two superpowers,†he adds.
Back in 2011, Chopra was unaware of her superpowers. Coming from a family of bankers and having had a stint with Deutsche Bank for five years in Germany, Chopra joined Sequoia India in 2010 as part of the analyst programme. “In banking, there were quite a few women. I was not the lone ranger,†smiles Chopra, who inadvertently made hustle an integral part of her DNA during her childhood. “When I was growing up, my family moved to a new city every two or three years,†she recalls, alluding to the frequent transfer of her father who worked with a government bank. “My sister and I were constantly being thrown into the deep end,†she adds. Adjusting to a new city, a new home, a new school, and building new friendships became the norm. “I was often the outsider who fought hard to fit in,†she underlines.
Chopra came back to India in 2007. Five years later, in 2011, the young woman was still an ‘outsider’. She was tracking a FMCG company which didn’t have any equity investment so far. The young investor spotted an opportunity to get into the company which was the leader in the segment. Chopra did her homework, worked extensively on the background of the company, made a detailed analysis and sought a meeting with the promoter. The beginning was bumpy. “He wanted to know why I was worthy of having his 20 minutes,†she recalls. For an investor looking for potential investing opportunities, the next question stumped Chopra. “We have enough money. We can invest in your fund,†was how the promoter reacted.
Chopra, though, persisted. “Ours is a very humbling business. We never allow our ego to get ahead of us,†she adds. The VC tried hard to explain the virtues of having a venture partner and managed to get a few more meetings. There was a small problem, though. “The guy would never talk to me,†she recounts. “Is there someone else in your team who you can come with for the next set of meetings?†he asked. The young investor obliged.
The founder, however, continued with his nauseating behaviour. “It was very hard to interject myself in the conversation,†recalls Chopra. The promoter would never look at her, and would continuously engage with her male colleague. “It puts you in a very awkward situation,†she reckons, adding that for a newbie who was also junior in ranks the experience was quite demoralising. Her colleague, though, did his best to make her at ease. “He would keep pushing me into the conversation,†she adds.
(This story appears in the 16 December, 2022 issue of Forbes India. To visit our Archives, click here.)