The head of Audi India talks about the demand for luxury cars in India this year, the shortage of semiconductors, and more
Due to the shortage of semiconductors, the past few years have been tough for the luxury car market in India. The situation is looking comparatively better this year. Last year, Audi India sold more than 4,100 cars in India, registering 27 percent growth. Its competitors, Mercedes and BMW, sold 15,822 and 11,981 cars, respectively. All three German carmakers concede that the last year would’ve been better if there wasn’t a shortage of semiconductors. This year started on a good note for Audi, as they recorded a 126 percent increase by selling 1,950 cars in the first quarter itself.
Audi has also been betting big on its pre-owned car business. In 2022, the company saw a 62 percent increase in used car sales through its Audi Approved Plus programme. Audi India has 29 new car showrooms and 24 pre-owned car showrooms. Through the used car business, they are attempting to bring potential buyers into the luxury space before they buy a new luxury car.
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