The brand and creative strategist of Sideways Consulting is disrupting movie marketing and trailer formats for animation films like Incredibles 2, has conceptualised India's largest moon installation at the Nehru Planetarium, and also built digital offerings for fintech brands
Rahul Jain says that he does not take himself seriously
Image:Madhu Kapparath
Styling: Ankit Mishra; Wardrobe: Rare Rabbit
Rahul Jain, 28
Brand & Creative Strategist, Sideways
Back in 2017, Fevicol found itself in a fix in Punjab. A bunch of local adhesive players rolled out poor-quality products and aggressively wooed contractors and dealers by offering huge incentives and cashbacks. “We had to fix the problem,” explains Rahul Jain, brand and creative strategist at Sideways, the creative partner for Fevicol for this project.
Celebrated adman Abhijit Avasthi explains what has worked for Jain. “Curiosity meets imagination… that is Rahul in three words,” says the co-founder of Sideways. What makes Rahul special, he reckons, is his versatility. “He is never straight-jacketed in his thinking, is a team player, and is mature far beyond his years,” Avasthi says.
From mentoring startups in the first cohort of Flipkart’s accelerator programme to disrupting movie marketing and trailer formats for animation films like Incredibles 2 to conceptualising India’s largest moon installation at the Nehru Planetarium in Mumbai and building digital offerings for fintech brands, Jain has done all. “I do not take myself seriously,” he smiles. “I am just having fun with whatever I am doing.”
(This story appears in the 11 February, 2022 issue of Forbes India. To visit our Archives, click here.)