She created her own path in the opaque sales market and now handles Amul's flagship beverage brand
Shefali Vijaywargiya | 28
Brand manager, Amul Kool
Whatever your gender is, sales is not an easy place to be. In fact, it can be dicey. Ask Shefali Vijaywargiya, who joined Amul as an area sales manager in 2016 after finishing her MBA from the Institute of Rural Management, Anand. Her first big task was to launch diced cheese in Gujarat. Though it looks easy—Amul, after all, is the big dairy daddy backing the product—there was a catch. Diced cheese was to be sold to institutional users, and this segment was dominated by rivals who had a strong distribution network in the B2B business. “It was difficult to break into this chain,” recalls Vijaywargiya.
(This story appears in the 12 February, 2021 issue of Forbes India. To visit our Archives, click here.)