CKGSB
CKGSB
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Contagious: Jonah Berger on why some things catch on
In his book Contagious, Jonah Berger explained why some things catch on. In this interview he decodes the science behind why some things go viral and how companies can use it.
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"17 percent of Global Innovation is Coming From Emerging Markets"
Texas A&M's Venkatesh Shankar on how emerging markets are reshaping the global innovation architecture.
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How The Environment Impacts Creative Thinking
CKGSB Professor Juliet Zhu explains how environmental factors such as color, lighting and noise impact our creative thinking processes and productivity. Not all of it is intuitive
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Counterfeiting: Good or Bad?
Yi Qian, Assistant Professor of Marketing and Kraft Research Professor at Northwestern University's Kellogg School of Management, feels that counterfeiting can have both a positive as well as a negative rub-off effect on actual brands
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Design Thinking Demystified: an Interview with Clark Kellogg
During a recent visit to Beijing, Clark Kellogg, a "recovering architect" turned design thinker, helped unravel the many mysteries of design thinking and its implementation in this interview
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The Thinker Interview with Philip Kotler, the Father of Marketing
With the rise of the internet and the advent of new concepts like social media, e-commerce and digital marketing, critics started questioning the relevance of the classic Four Ps model of marketing. Yet Kotler chooses to staunchly defend the concept
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China's Innovation Ability is Massively Underrated
Centuries ago, China was known as a greater inventor, famous for the Big Four inventions: the compass, gunpowder, papermaking and printing. But today, technology breakthroughs like that can barely be seen anywhere except in the history books, and ‘Made in China’ has often come to stand for mass-produced, cheap and commoditized
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China's App Stores: The Battle for Mobile Share
As app stores gain traction in China, companies vie to get a piece of the pie
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How can Chinese Companies compete in Global Markets?
Durairaj Maheswaran sees the globalization of companies in terms of a “Five C” model of competitive advantage. In simple terms, this model examines how a company's core benefit, competition, culture, corporate structure and country of origin impact its globalization strategy
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Lower-tier Cities: China's Next Big Thing
Ogilvy & Mather’s Kunal Sinha believes that China’s lower-tier cities hold the key to the country’s growth