Stanford
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Would Boycotting BP Do Any Good?
Consumer and environmental groups, angry over the spreading oil disaster in the Gulf of Mexico, are calling for a boycott of BP
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Charles Lee on Beating the Crowd at Picking Stocks
Charles Lee's portfolio management style requires accounting for human biases to nudge prices closer to their real value.
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Microlending Gives Dignity to People with Leprosy
What People with leprosy need is not our sympathy, but an opportunity to come up in life
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Believe Me, I Have No Idea What I’m Talking About
Experts can be more persuasive by expressing uncertainty
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Stanford: Older Investors Prone to Mental Misfires While Playing the Market
It's not memory loss or senility that leads to mistakes, but increased "noise" in parts of seniors' brains
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How Organizations and Communities Can Create Change
People want change to happen but worry about the consequences of disturbing the status quo. Professor Chip Heath explores paths to realizing change in Switch: How to Change Things When Change Is Hard, a book he coauthored.
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Whole Foods' John Mackey Is Out to Change American Business
John Mackey, the CEO of Whole Foods Market chain, has loftier goals than getting Americans to eat healthy foods, one of the missions of his grocery empire. He is out to change American business as well, putting it on the path to higher consciousness
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Peers Influence Decision to Become an Entrepreneur
Why do some geographic areas — such as California’s Silicon Valley — produce so many entrepreneurial companies?
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Courting So-So Customers Can Be Good for Business
Marketers often lavish attention on their best customers, but Stanford Graduate School of Business researchers James M. Lattin and V. Srinivasan suggest it may be more cost effective to increase their spending on clients who only occasionally use their products or services.
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Being Jilted Can Make You Yearn More — or So You Think
Baba Shiv believes being rejected increases many people’s motivation to pursue that elusive objective. But there’s a catch, say Stanford researchers. Being rebuffed, in fact, makes people less fond of what it is they think they want more. Once they obtain the desired goal, many are quicker to lose interest in it
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Half Of the Fish Consumed Globally is Now Raised on Farms
Aquaculture is catching on, and it feeds the world-almost