From headphones to whiskey bottles to bespoke furniture, Joe Doucet is reimagining our world—one object at a time
Joe Doucet is a living blueprint for the 21st-century designer. He has produced brand identities for BMW, packaging for Procter & Gamble and concept appliances for Whirlpool and Braun. A fixture of the Brooklyn design scene, he exhibits his work around the world and, in 2010, curated a one-night show of designer-personalised Munny toys at the Ace Hotel New York that drew thousands, including midcentury modernist Vladimir Kagan. The 43-year-old Houston native has also launched Whyte Label, a high-end line of home furnishings made to order through his Manhattan-based Joe Doucet Studio (joedoucet.com), and created AMU, the first mobile phone game that takes place on the screen and in the world around us. Now, Doucet would like to tweak the way you think about his profession.
“Design is not just engineering and styling, but a way of approaching problems,” declares the multidisciplinarian, who rarely begins at the drawing board. “I start by writing a sentence or two about the objective, what the product should make people think or feel or do.”
A Fashionable Fortress
The safe you won’t want to hide
Since 1919, four generations of Döttlings have engineered locks and vaults that have evolved into today’s luxurious line of home safes. The hardened German steel is combined with multicomponent fillings that include bulletproof fibres, corundum stones to blunt drilling tools and plastic compounds to withstand detonations. And the locks, electronic or biometric, can be wired with any number of ingenious alarm systems.
Döttling also dressed up its safes to meet company. Karl Lagerfeld designed the limited edition Narcissus, which features reflective chrome-plated aluminum; another comes adorned in pop art colours (Beyoncé owns one). Then there’s the Liberty Barcelona ($88,000 and up; doettling.com ), a masculine, tufted-leather homage to Ludwig Mies van der Rohe’s classic 1929 chair. Döttling produces this showpiece in various sizes and with customised internal configurations. Want to secure that fine watch collection? It won’t just watch over your timepieces—it will wind them, too.
(This story appears in the May-June 2014 issue of ForbesLife India. To visit our Archives, click here.)