Production-linked incentives (PLIs) and the Semicon India Programme are providing a push for global investments, while focus on MSMEs, smaller companies and domestic investments can help drive growth further
Shifting the spotlight on India, Apple finally opened the doors for Indian consumers with its first retail stores in the financial and national capitals. But Apple CEO Tim Cook’s visit in April also brought a lot of cheer because of plans to diversify the supply chain away from China. It took a pandemic and geopolitical unrest for the Cupertino-based company to realise the need to ramp up production in other parts of the world. Apple dominates the luxury phone market in India, holding 63 percent of the market share in this category. But it holds only 6 percent of the market share in the overall smartphone segment.
Apple and its suppliers aim to build more than 50 million iPhones in India annually within the next two to three years. It’s biggest supplier, Foxconn, is already expanding manufacturing and spearheading the production shift for Apple by setting up more plants in different parts of India. On December 12, the Taiwan-based tech giant received approval from the Karnataka government for an additional investment of Rs 13,911 crore in its upcoming facility in Bengaluru Rural District. It had already received approval to invest Rs 8,000 crore earlier this year.
In the meantime, work is underway on Foxconn's manufacturing facility, located on 300 acres of land near Kempegowda International Airport in Bengaluru. In May, Hon Hai Precision Industry acquired the land for Rs 300 crore. Production at this plant will commence in April 2024. Recognised for assembling around 70 percent of global iPhones and known as the largest contract manufacturer globally, Foxconn’s manufacturing targets for the plant include one lakh units of iPhones by December 2025, 50 lakh units by December 2026, one crore by December 2027, and two crores by December 2028.
Recently, the Tata Group became the first Indian company to make Apple iPhones after it acquired a full stake in Wistron. The company is reportedly working towards establishing one of India's largest iPhone assembly plants in Tamil Nadu, and it is expected to exceed the scale of the acquired Wistron plant in Karnataka, which employs over 10,000 people.
Launched in 2020, production-linked incentives (PLIs) have incentivised key suppliers of Apple, such as Foxconn and Pegatron, to intensify their presence in India. This has led to a significant increase in iPhone assembly in the country, surpassing $7 billion in the previous fiscal year and capturing approximately 7 percent of the device's global production share.