Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for
Note to readers: Media agencies have seen a 360-degree change when it comes to measurement metrics, strategies and services offered to the clients. What has also changed drastically is the gender gap. Thanks to the women leaders in the space who are showing the way for more and more media experts to aim for top leadership roles at these agencies. Storyboard18’s special series brings to you an exclusive behind-the-scenes view of the media agencies led by women.
With deeper appreciation for the ideas that millennials and GenZs bring to the table, Monaz Todywalla, chief executive officer of PHD India is defining leadership in the business of media agencies.
She is also passionate about fixing the men-women employment ratio in agencies. “Any organization that has less than 50 percent women in leadership roles today needs to take a long hard look at its path to being a more inclusive, progressive organization,” she says.
Todywalla is a big believer in changing with the times in terms of services offered to clients. According to her, media agencies are moving into the realm of trusted advisors for most clients where they are donning the hat of a consultant, helping make data-based decisions, and revisualizing measurement to be more agile, whilst delivering on the core scope of work.
In a chat with Storyboard18, Todywalla talks about leadership, personal achievements, changing skill sets and more