An experiment with middle school students boosts their creativity and confidence
For decades, Hayagreeva “Huggy†Rao has watched the principles of design thinking become mainstream. Corporations such as GE, Netflix, and Airbnb have embraced the concept. His courses on the subject at Stanford Graduate School of Business are quickly over-enrolled. Executives flock to the Customer-Focused Innovation program, which he co-founded with fellow professor of organizational behavior Bob Sutton in 2006.
“But, funnily enough, the idea of studying design thinking never crossed my mind,†Rao says. “Until I went to India.â€
There, he met with the CEO of Agastya International Foundation open in new window, a nonprofit near Bangalore focused on giving poor kids access to science education. Rao suggested that Agastya teach design thinking alongside science, and then study the outcomes of these two different curricula. Would design thinking do what its advocates say it does, imbuing the students with “creative confidence� Would it help them to see things from others’ points of view and take more risks?
“Design thinking is certainly celebrated, but it is equally heavily criticized,†Rao says. (One detractor compared it to syphilis: “contagious and rots your brains.â€) “I wanted to conduct a study showing whether it works.â€
The results were encouraging. In a collaboration with Phanish Puranamopen in new window and Jasjit Singhopen in new window from INSEAD Singapore, Rao tracked two groupsopen in new window of Indian middle school students (average age: 13), one in Agastya’s science-based courses, the other in a design thinking course. Those who studied design thinking demonstrated greater levels of creativity and confidence.
This piece originally appeared in Stanford Business Insights from Stanford Graduate School of Business. To receive business ideas and insights from Stanford GSB click here: (To sign up : https://www.gsb.stanford.edu/insights/about/emails ) ]