As the managing director of Endemol Shine India, the production house behind Bigg Boss, Deepak Dhar is thinking of new ways to keep the audience glued to television
When Vindu Dara Singh watched the first season of the reality television show Bigg Boss on Sony Entertainment Television in 2006, he was convinced that he had it in him to be a contestant. He told his wife that he could surely win as he had the endurance level to last through the 100 days of the demanding show. Three years later, he was proved right when he was adjudged the winner of Bigg Boss 3. “I knew it was going to be tough contesting in Bigg Boss. I just decided to be nice to my fellow participants and that worked in my favour,” he says.
Bigg Boss is one of India’s most popular reality TV shows that follows contestants who cohabit a custom-built house that is isolated from the outside world (no internet, no TV, no phone). Numerous cameras watch the contestants’ every move, which is aired on TV after editing. Each week, at least one participant is evicted based on nominations from fellow housemates (as the contestants are called) and a public vote. The last person standing wins.
Bigg Boss is in its tenth season and has enjoyed high popularity ratings. Earlier the show was aired at 9.00 pm and this is the first time it has been moved to the 10.30 pm slot. Apart from Hindi, the show is also aired in Kannada and Bangla.
As the managing director of Endemol Shine India, the production house behind Bigg Boss, Deepak Dhar feels that the show has not lost any power over its audiences. He keeps meeting people desperate to appear on the show. Millions apply on the company’s official website. Sometimes, aspirants are outside his office, inside the parking lot and some even catch him in the elevator. He listens to each one patiently, careful not to miss out on a potential talent.
For Bigg Boss, Dhar looks for contestants without inhibitions. The show requires the house to have participants who are boisterous and known to the audience. “Bigg Boss is not scripted and our challenge has been to keep it edgy. We need participants who are not afraid to express their emotions. We have concentrated on roping in celebrities as contestants,” he says. “So, obviously, I would not make it to the show [as a contestant],” quips the 41-year-old Dhar, sitting in his office on the 16th floor of Grandeur building in Mumbai’s western suburb of Andheri.
One might easily mistake Endemol Shine India’s office as that of a private equity fund. There is none of the clatter that one would normally associate with a production house that runs and produces the biggest television shows in India—Fear Factor: Khatron Ke Khiladi and MasterChef India among others.