India Inc's love for art is only growing. Even better, it is not restricted to boardrooms and C-suite offices any longer
RPG Enterprises
‘Art is not meant to be an investment. It should give you happiness’
by Harsh Goenka
Emami
‘Art is addictive; once you get into it, you are in for good’
by Richa Agarwal
Image: Amit Verma
Shallu Jindal is not an impulsive art buyer. Sometimes she takes weeks, and even a few months, to decide on whether she wants to buy a particular work of art. Only when she is convinced that her initial liking for the artwork has not waned over time, does she go in for the purchase. “The artwork has to have longevity,” says Jindal, president of JSPL Foundation and wife of Naveen Jindal, chairman of Jindal Steel and Power Limited.
Shallu Jindal, a trained kuchipudi dancer, has always been close to art forms, but it was after her marriage to Naveen that she found herself surrounded by paintings by the masters. She turned collector around 14 years ago and has built the collection—“there are so many artworks, I don’t really know how many we have!” she says—with a focus on young artists (although it does include works by MF Husain, Tyeb Mehta and SH Raza) and Indian contemporary art. While many of these works adorn the walls of the company’s office in Gurgaon, others are located in its offices in Odisha and Chhattisgarh. “There are also many in storage,” adds Jindal.
The collection comprises works depicting and interpreting the Indian national flag, a tribute to Naveen Jindal’s campaign that led to a revision in the Flag Code of India and now grants every private citizen the right to hoist the tricolour publicly on all days of the year. “The idea behind these works was to raise awareness about our national flag. Not everyone can hoist the flag, as it involves protocol like bringing it down at sunset…” she says. “These works, by artists like Subodh Gupta and Bharti Kher, were commissioned when they were relatively unknown.”
Selecting an upcoming artist to commission a work is also a process that takes time. “I go to a lot of exhibitions. Sometimes I keep going back to see the works of an artist, and if I like something I then do research on them to see what their other works, earlier works have been like.”
“I like artworks that depict reality,” she adds, referring to works by Jagannath Panda. “The kind of themes that he paints is something that I find very appealing.” Also on her preference list are rustic colours and styles, as found in works by Gogi Saroj Pal. “There is a certain rawness in the way she draws, the colours she uses.”
TIFR
‘The cerebral activity of the scientist had to find its counterpoint in the activity of the senses’
by Jasodhara Banerjee
Image: Courtesy of TIFR Archives
(From right) ‘Depth’ by Ram Kumar; ‘Horizon’ by Shanti Dave; ‘Figures in blue’ by Vinod Shah; ‘Seated figure’ by Tyeb Mehta; ‘Lamp’ by MF Husain and ‘Durga’ by Krishen Khanna
The Tata Institute of Fundamental Research (TIFR) is a National Centre of the Government of India for advanced study and fundamental research in nuclear science and mathematics. Its research encompasses all branches of natural science, mathematics and computer science.
TIFR is also home to a priceless collection of art—owned and managed entirely by the institute—which makes it unique among scientific institutions. Its collection consists of more than 300 artworks, comprising paintings, sculptures and a few antiquities.
Homi J Bhabha, who founded the institute in 1945, was not only a famous scientist, but was also an artist himself, and a great connoisseur and a patron of the arts. He started acquiring paintings for TIFR—the first painting was bought in 1952—while it was still functioning out of the Old Yacht Club. He had a small group of people who advised him on the institute’s art acquisition strategy, and by the late 1950s there were enough paintings in the collection to arrange a salon-style exhibition at the club.
Bhabha mainly acquired paintings from artists who either painted or exhibited in Bombay. He would often be present on the first day of the exhibition. He was also a close friend of some of the artists of the Progressive Artists’ Group, and bought several of their works for nominal prices, thus founding the priceless collection. Artists like KH Ara and MF Husain were frequent visitors to TIFR. In fact, Husain was a resident at TIFR for two years while he worked on the grand ‘Bharat Bhagya Vidhata’.
‘Bharata Bhagya Vidhata’, a 45-foot mural by MF Husain, was commissioned by TIFR and emerged from a competition that ran from the end of 1962 into the first months of 1963. Thirteen artists were invited to submit their designs; of these 10 responded and MF Husain was chosen for the work
MGK Menon joined TIFR in 1954, and would accompany his mentor, Bhabha, to most of the art exhibitions, where he got to know many of the artists personally and imbibed some of Bhabha’s love and appreciation for art. When Menon was made director of TIFR, following the untimely death of Bhabha in a plane crash in 1966, he continued the tradition of acquiring artworks.
This continued regularly till the mid-1970s. But the acquisitions dwindled and eventually stopped around the turn of the century, not because of lack of enthusiasm or appreciation in TIFR itself, but mainly because of the lack of financial support, as the government funding agencies, on which TIFR depends, developed different sets of priorities over the years.
The philosophy behind the collection has been very well expressed in Rudi von Leyden’s book Homi Bhabha as Artist: “Dr Bhabha felt very strongly that the cerebral activity of the scientist had to find its counterpoint in the activity of the senses, in art. He was alive to the danger of the ‘two cultures’, the scientific and the artistic, which in their misunderstanding and mistrust of each other create a schizophrenic human society.”
When the institute moved to its permanent campus in 1962, it gave Bhabha the opportunity to decorate it and thus indulge his love for art, and also showcase the best in contemporary Indian art. Apart from the institute’s campus in Colaba, Mumbai, other TIFR centres—in Pune, Ooty and Bengaluru—also house some of the paintings from the collection. The artworks are displayed in prominent places: Corridors, lecture rooms, the canteen and in some of the offices.
The collection is maintained by TIFR staff. Protecting the collection from humidity is the biggest challenge in maintaining the collection. The paintings are checked regularly, and, if needed, art conservationists are brought in to restore the works.
(This story appears in the 16 October, 2015 issue of Forbes India. To visit our Archives, click here.)