Investigations into the two US tech giants found they had been "collecting and analysing" data on their users, and monitoring their use of websites and applications, the Personal Information Protection Commission said
Regulators said the majority of the users in South Korea—82 percent for Google and 98 percent for Meta—had unknowingly allowed them to collect data on their online use. Photo: REUTERS/Dado Ruvic/Illustration
Seoul, South Korea: South Korea has fined Google and Meta more than $71 million collectively for gathering users' personal information without consent for tailored ads, regulators said Wednesday, the country's highest-ever data protection fines.
Investigations into the two US tech giants found they had been "collecting and analysing" data on their users, and monitoring their use of websites and applications, the Personal Information Protection Commission said.
The data was used to "infer the users' interests or used for customised online advertisements", it said, adding that neither Google nor Meta had clearly informed South Korean users of this practice or obtained their consent in advance.
As a result, Google was fined 69.2 billion won ($49.7 million) and Meta 30.8 billion won ($22.1 million).