Yellow, red, and grey are among the choice colours for your winter wardrobe
Winter wardrobes are often associated with subdued neutrals, but this winter, women will be able to reap some of the benefits of dopamine dressing while staying on trend
Gray, yellow and red are among the essential colors of the winter season, as seen at the Michael Kors, Gucci and Dolce & Gabbana autumn-winter 2023 shows. Image: Angela Weiss/Miguel Medina/AFP
Black, gray, brown, and navy blue are traditionally the colors we turn to for our winter clothes. But this year could be an exception. While gray seems set to be one of the season's star hues, it will be accompanied by much brighter, more vivid colors such as yellow, red and metallic shades. Just the thing to boost morale.
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Winter wardrobes are often associated with subdued neutrals—beige, brown, black and cream—perhaps with a hint of khaki green thrown in the mix—but this winter, women will be able to reap some of the benefits of dopamine dressing while staying on trend. Dopamine dressing refers to a colorful wardrobe—with lashings of pink, yellow, orange, red, blue, green, and even neon tones—that has the effect of stimulating the creation of the pleasure and happiness hormone, dopamine. For once, designers have been generously integrating color into fashionistas' wardrobes for the Autumn-Winter 2023-2024 season with vibrant, energy-boosting hues. A wardrobe like this should provide a boost against the ambient gloom often associated with the shorter, darker days—at least that's the hope.
Gray, an exception
Of course, winter isn't winter without one neutral color in the spotlight, This year, that's gray -- sometimes considered dull, but also synonymous with elegance. Often a perfect match for the weather as days get shorter, gray clothing is winning over brands and consumers alike. According to fashion search engine Stylight,* clicks on ready-to-wear pieces, accessories and shoes in this color have increased by 17% in one month, and by 24% over the last three months, testifying to consumers' interest in gray. And they're not alone, since many of the world's leading fashion houses, including Prada, Fendi, Tod's, Michael Kors and Tory Burch, have made gray one of the flagship colors of their Fall-Winter 2023-2024 collections. It's the neutral hue to work with in various outfits either paired with brighter hues or on its own all season long.
Red in the spotlight
Anyone craving something punchier in a season associated with dull tones can opt for more vibrant colors, such as red, which the major fashion houses have given a starring role to this year. Milan, Paris, London... the color of passion made its mark on the runways of three of the world's fashion capitals, including at Valentino, Balmain, Stella McCartney, Dolce & Gabbana, David Koma and Bettega Veneta. All the more reason to bring this romantic yet bold color into your wardrobe, since red will also probably take pride of place on your bathroom shelf with a number of beauty products. Red wine makeup and cherry makeup are among the most popular current beauty trends on TikTok, with 2.5 million and 45 million views respectively.
