Clean beauty, wellness and complex kitchen skills are some of the things on young people's minds for 2022, according to Instagram
Clean beauty, wellness and complex kitchen skills are some of the things on young people's minds for 2022, according to Instagram.
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What will we see on Instagram in 2022? The social network unveiled its report of upcoming trends based on a survey of Gen Zers. From more sustainable fashion and cleaner beauty to the virtual and the digital—not to mention the prevalence of social media and influencers—find out what to expect next year on the Instagram social network.
Looking ahead to 2022, Instagram has unveiled a comprehensive report on the trends to watch out for on the web in its Trend Report 2022. After interviewing 1,200 social network users, aged 13 and 24 in the United States in October 2021, Instagram has identified ten points shaping up to be hot topics in 2022.
About one in three people say they're more interested in buying and learning about "clean" makeup and beauty products in 2022: "This includes plant-based skincare, vegan makeup, using less products on their skin and products with 'clean' ingredients," Instagram explains in its report.
While online shopping has become a real trend on social networks, about 27% of teens and young adults, or more than one in four, plan to use social networks to make purchases.
And when it comes to music, it's all about dancing. Dance challenges will always be a hit online. More than one in three teens are looking forward to new dance challenges in 2022, including more elaborate routines.
Meanwhile, one in five young adults want to learn more about mixology techniques to try at home, or are ready to go out of their way to learn about new ways to source ingredients.
To feel good, users will continue to talk about mental health. About one in three will partake in activities such as meditation sessions and exercise events. Creative hobbies will also be sought after, with one in four young people trying their hand at drawing, painting or any other artistic activity. The new generation wants to feel good, both physically and mentally, and this also involves creating a more environmentally friendly home.
Plus, 40% of teenagers and young adults expect more trends around video games in 2022. Live-streaming of video games will continue to appeal to young people, with about three in ten watching livestreams of gamers.
They are also increasingly willing to donate to causes, at 37% for 2022 against 32% in 2021. A generosity from which charities will be able to benefit by making appeals for donations directly on Instagram.