Customers are not only enthusiastic, but also passionate about Apple's products even though they are priced higher than competitors. Some staunch Apple fans surprised Cook at the store launch in Mumbai
Mumbai-based Purav Mehta, who works with job portal Indeed as a lead, global product solution, with their India team, is a hardcore Apple fan and currently owns 29 Apple products. “I have a MacBook, iPod, iPad, AppleTV, iPhone, Apple Watch, AirPods and a HomePod. Additionally, if I count accessories like MagSafe chargers and their cases and watch straps, I own 35-plus products. Among them iPhone 3GS is the oldest. Apple has launched 26 models of the iPhone till the 14 series and of these, I have used about 13 or so personally (holding some, traded in some),” he says.
No wonder then that he camped outside the Apple BKC store for 15 hours waiting to be the first customer to walk in when Apple opened its first store in India on April 18. Also Read- Made in China to Make in India: Apple's new big bet
It’s brand loyalty that Apple has built over the years where customers are not just enthusiastic but also passionate about its products even though they are priced higher than its competitors. Since its inception in 1976, Apple has continued to surprise its fans with products that have gone from the Mac, iPod and iPhone to AirPods, iWatch, iPad and more.
“I don’t discard Apple products, I preserve them like souvenirs,” says Goregaon resident Moinuddin who is head of design, internet products and services, Sigmoid Frogs. He picked up the Mac in 1994 when he was working for an ad agency in Dubai and the company was on the verge of discarding it because it was not working. Moinuddin has preserved the whole set, including the keyboard and mouse. “It is one of my priceless possessions,” he says, adding that besides iPhones, he has also preserved six iMacs, floppy disks, and currently uses the Apple Watch, MacBook Pro, Apple TV and AirPods.
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