Phone makers are expected to focus on the unique AI-powered tools of their latest handsets at the four-day Mobile World Congress in Barcelona, where 95,000 attendees and 2,400 exhibitors from around the world are awaited for an event that lasts until Thursday
The world's biggest mobile phone fair throws open its doors in Barcelona Monday with the sector looking to artificial intelligence to try and reverse declining sales.
Phone makers are expected to focus on the unique AI-powered tools of their latest handsets at the four-day Mobile World Congress in Barcelona where 95,000 attendees and 2,400 exhibitors from around the world are awaited for an event that lasts until Thursday.
Telecoms operators will use the event to explore how AI can help improve their operations, from boosting security to providing better customer service.
AI "is clearly democratising and is now embedded everywhere: in phones, in devices, in networks," said Thomas Husson, principal analyst at Forrester who sees it reviving innovation in the sector.
The event comes as global smartphone shipments declined 3.2 percent to 1.17 billion units in 2023.