Meta caused a sensation when it launched Threads, its new social network, on July 5. Within hours, millions of users had activated their accounts, with some 10 million people signing up in just seven hours, rising to 150 million users a week later
The Meta group's new social network, Threads, got off to a flying start when it was launched at the beginning of July. But 10 days after its arrival, the much-hyped Twitter rival is already seeing a fall in active users.