Quiet luxury and sport is a duo that has long since proved its worth, bringing back vintage pieces that combine elegance and functionality without ever compromising on style
With the French Open now over and Wimbledon around the corner, fashion shows no signs of letting go of the codes of tennis and two of its favorite inspirations of the moment: quiet luxury and sport. It's a duo that has long since proved its worth, bringing back into fashion vintage pieces that combine elegance and functionality, without ever compromising on style. That's why 'tenniscore' is a guaranteed winner this summer.
Whether it's fashion and basketball, fashion and soccer or fashion and motor racing, it's no secret that the ready-to-wear and luxury goods industries have long understood the benefits of associating themselves with popular sports to build brand awareness, develop community loyalty and even expand to new horizons. But if there's one sport where style is particularly important, and has been for decades, it's tennis, with its mix of preppy style, high-class chic and technical performance. It's an inspiration that's not unlike the 'quiet luxury' aesthetic that went viral a few weeks ago thanks to the success of the TV show, "Succession." At the dawn of summer, the trend seems to be here to stay, but with an athletic twist that gives rise to 'tenniscore,' a fashion look that's already gaining millions of followers around the world.
Miu Miu isn't the only brand to have succumbed to the call of the tennis court. Although not directly inspired by the famous racket sport, the collaboration between Gucci and adidas also makes reference to this popular retro-chic style. More recently, Lacoste—a brand closely linked to the world of tennis—embraced the trend with a collection of clothing and accessories offered in collaboration with the Sporty & Rich label. This includes all the attire the most elegant tennis player could wish for, to be worn off-court, of course, for added effect.
Also read: In fashion, 'quiet luxury' speaks volumes to those in the know
More recently, Canadian model Winnie Harlow succumbed to the call of the 'tenniscore' look on social media—for the purposes, it should be noted, of a campaign for the Puma brand—while Chiara Ferragni totally revisited the trend by accessorizing her miniskirt suit with a simple brassiere, moccasins and high socks. This particular outfit serves as a reminder that, by the end of the summer, 'tenniscore' should give way to 'school girl' style, which, in the end, is just another variation on the preppy aesthetic.